To help WeCards realise its goal of making digital business cards ubiquitous, we designed this highly intuitive and frictionless user interface to make the experience of connecting with others virtually seamless. The stylish and modern aesthetics extends to the startup’s identity and logo, a reflection of the act of collecting and receiving cards—a small yet highly impressionable gesture.
Client CCS Group Pte Ltd, 2016 Sitewe.cards Role Brand Logo Design, UI/UX Design Strategy, Wireframing
Iconic Simplicity
As part of a makeover from the predecessor app ZappCards, we were also tasked with creating the brand identity for the new WeCards. The redesigned logo reflects the gesture of receiving cards, while creating a memorable ‘W’ silhouette.