AIR+ Smartmask
A System of Respirator Masks that 'Breathes'
Respirator masks are the first line of defense against air pollution and airborne diseases, yet many forgo them because they are uncomfortable ...
SecretKIY
Delivering a High-tech Key for Digital Security and Privacy
Frequently misunderstood by consumers as a USB memory stick, the SecretKIY invented by Fast and Safe Technology Pte Ltd (FAST) was ...
Champs Brand and Product Revitalisation
Turning Basic into a Plus for a No-frills Water Heater Brand
“Basic+” was the philosophy we created to rejuvenate and modernise Champs, a homegrown water heater ...
707 Brand Identity and Packaging
Refreshing a Traditional Brand of Quality Water Heaters
To stay relevant to young families and expand internationally, homegrown retailer Cheong Hock Guan sought to update the ...
Herbal Essences Packaging Bottles
Reshaping a Baby-Boomer's Shampoo for Millenials
Like the baby boomers it had grown up with, Herbal Essences, by 2005, had aged and lost touch with a younger ...
Nike+ Sportband Packaging
Building a Weightless Unboxing Experience
The essence of Nike’s first smart wearable—its simplicity of use—was translated into this fuss-free packaging that STUCK principal Lee Tze Ming designed in ...
