Nike+ Sportband
Nike+ Sportband Packaging
Building a Weightless Unboxing Experience
The essence of Nike’s first smart wearable—its simplicity of use—was translated into this fuss-free packaging that STUCK principal Lee Tze Ming designed in close collaboration with the Nike+ team while working at Ziba. At its initial launch in London and New York, Nike sold more SportBands in a day than any other watches the company had sold before.
Client Nike
Designer Lee Tze Ming, as part of a team at ZIBA, Portland, USA
Role Structural Packaging Design, Communications Design
Get Up and Running… Fast
Step by step, the package unboxes quickly and easily, aided by a universal graphic language that effectively communicates the Nike+ experience to different markets from all around the world.
