A Nurturing Brand Identity for Healthy Interior Paints

Livinwall’s Air Purifying Paint was conceptualised and formulated by a passionate group of innovators from Singapore who strongly believes that paints can and should do more for you. We were commissioned to represent this values with a new brand name – Gush! – and also conceptualised a bespoke brand and its visual strategy to communicated a homely warmth to its scientific health benefits.
Client Livinwall, 2016
Role Naming, Logo, Brand Identity, Art Direction, Illustrations, Web Design, Packaging Design

A Burst of Inspiration

As a relatively new brand amongst many other household names, the clean slate meant we could create with distinct intent. As a paint brand focused on a younger eco and health-conscious audience, Gush! was the sweet, simple and catchy brand name chosen after several rounds of ideation. Coupled with hand-drawn illustrations to communicate the brand story and unique paint benefits, Gush! carries a youthful energy that is driven by bringing both colour and authentic health benefits to its customers.

We created the brand name and the playful logo to be memorable and appealing to young families looking for healthier paint alternatives for their homes


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