As part of our mini-series on hiring a design consultant, Tze talks about various factors that STUCK can bring to the table, and how that might be a match for your organisational needs.
Summary
- Finding a match with the design consultancy is important; STUCK has the following factors that make us interesting to work with
- First, “the ability to integrate the different disciplines or the different teams that STUCK has built up over the years”; this mis of disciplines may be difficult to achieve in-house, and is something STUCK can provide
- Second, STUCK’s different ways to approach projects because of the diversity of our team
- Third, STUCK “is able to lead by experiments first” and really help to take creative leaps and push boundaries
Full Transcript
To start from an experimental phase and then run it through both the core of design development and also the rational process of design research, that’s something that STUCK brings to the table.
DESIREE
Since we’re on this whole… different design consultants and consultancies right, what do you think makes STUCK a good consultancy or what factors does STUCK have that will make STUCK a good match to a specific type of client?
TZE
Sounds like a sales pitch hahaha, okay uh okay let me see, so to try and not sound so sales-pitchy. I think there’s a few things which STUCK as a company are really interested in doing. So how we evaluate projects that we take on also hinges on some of these qualities that we’re working with, and one of those is the ability to integrate the different disciplines or the different teams that STUCK has built up over the years. To be able to find projects that integrate this mix of disciplines to deliver really interesting outcomes, and that’s something where it’s difficult for companies to maintain a mix of these kind of people and fundamentally I think it goes back to the people that you work with right.
It is really difficult to keep this diverse mix of disciplines, of creative technologists, of copywriters, videographers, industrial designers, production managers, interaction designers so it’s a lot to both build internally and also to integrate well.
Those are the projects where it’s clear to say hey, you know, this is something that’s really hard for you to do in-house because it’s just hard to keep a team like that alive. If we have a team like this and we can think about a project for you in these ways, that’s I think one of the key values that makes work interesting for us and is also valuable to the client. So that’s, I think, that’s one of the key things.
The other part of what makes us maybe interesting for people to work with is that we do… because of this diversity of teams, we can approach projects from different ways. So you have projects which are, I guess, really popular: the human-centered design projects where it’s research first, research-led and then looking at outcomes from that; that covers quite a big spectrum or category of work that we do. And on the other hand there are projects which are led purely by design outcomes first and then after that using research to validate, so that’s the other approach. And the team is able to work across these two spectrums.
And the third spectrum which is also really interesting is the team is able to lead by experiments first.
So that’s something which is a little bit different and it’s also working with a certain level of risk because you’re looking at, okay if I really want to push the boundaries, I really want to do something innovative, sometimes all the research that I can do will lead me to a certain point right. Between that point, there needs to be a leap, either a creative leap or a business leap to say, hey if we tried thinking about it differently or approached it differently, this would be the opportunities or the challenges that we face.
And to start from an experimental phase and then run it through both the design, kind of the core of design development, and also the rational process of design research, that’s something that STUCK brings to the table.
THE STUCK IN DESIGN TEAM
Desiree Lim, Kevin Yeo, Matthew Wong
